about focused + fit

reaching your health goals is hard work. we’re here to help.

focused + fit exists to teach people how to improve their health and fitness through better nutrition in the context of busy lives because healthier lifestyles make healthier bodies.

focused + fit nutrition coaching takes the latest breakthroughs from the science of healthy eating and helps you apply that knowledge to your personal situation. Our belief is that the only “right” plan is the one that works for you. We advocate eating whole, nutrient dense food as much as possible and will steer you away from processed, nutrient poor food, but we don’t have a religion about the rest. Based on individual goals, we help active parents, working professionals, and athletes of every level:

Find a balanced approach to eating that works,

Identify tools and hacks to incorporate the approach into your life,

Achieve success with support and accountability.

Sound like a fit?

focused + fit is the passionate work of Lisa Ferrara

Lisa Ferrara is the founder and head nutrition coach for focused + fit. She is Precision Nutrition Level 1 certified and a Crossfit Level 1 trainer. She holds an MBA from the University of Houston and a Bachelors of Journalism from The University of Texas at Austin. Lisa is also the mother of twin, 8-year-old daughters, head chef of the Ferrara household, an avid health and nutrition blogger, a triathlon and CrossFit enthusiast, and an Ironman Texas 2017 finisher.

Prior to starting focused + fit, Lisa built an 18-year public relations career focused on corporate and brand storytelling for high-technology companies, and she was a vice president in a global communication consulting company.

Lisa built her practice at focused + fit to work with and improve the lives of parents, athletes, working professionals, and families with demanding schedules and active lives. focused + fit exists to help people turn healthier lifestyles to healthy bodies.

sound like a fit?

this we believe…

  • Sustainable health. Nutrition for us isn’t just about achieving a certain physique or a number on the scale. We want to help our clients truly improve their overall health by improving their relationship with food and learning to love and appreciate whole food that nourishes their body and supports a healthier planet.
  • N=1. Everyone has individual challenges, passions, motivators and sensitivities, so there’s no one size fits all approach. We help clients learn to listen to their bodies, so they can make better and smarter choices for themselves.
  • Paying it forward. At the end of the day, we want to improve our community’s awareness of how to create a healthier lifestyle. Our charitable contributions focus on children’s health and nutrition programs and are a combination of in-kind and direct contributions.