about focused + fit

reaching your health goals is hard work. we’re here to help.

focused + fit exists to teach people how to improve their health and fitness through better nutrition in the context of busy lives because healthier lifestyles make healthier bodies.

focused + fit nutrition coaching takes the latest breakthroughs from the science of healthy eating and helps you apply that knowledge to your personal situation. Our belief is that the only “right” plan is the one that works for you. We advocate eating whole, nutrient dense food as much as possible and will steer you away from processed, nutrient poor food, but we don’t have a religion about the rest. Based on individual goals, we help active parents, working professionals, and athletes of every level:

Find a balanced approach to eating that works,

Identify tools and hacks to incorporate the approach into your life,

Achieve success with support and accountability.

Sound like a fit?

the team

Lisa Ferrara | founder + coach

Lisa Ferrara is the founder and head nutrition coach for focused + fit. Her vision is to help individuals cut through all the mis-information and confusion about good nutrition and to help people build achievable, sustainable lifestyles to support their goals. The coaches all work with parents, athletes and working professionals with demanding schedules and active lives to help them become their best selves.

Lisa is the mother of twin, 10-year-old daughters, head chef of the Ferrara household, an avid health and nutrition blogger, a CrossFit enthusiast, and an Ironman Texas 2017 finisher. Prior to starting focused + fit, Lisa built an 18-year public relations career focused on corporate and brand storytelling for high-technology companies, and she was a vice president in a global communication consulting company.

Lisa is Precision Nutrition Level 1 and Level 2 certified and a Crossfit Level 1 trainer. She holds an MBA from the University of Houston and a Bachelors of Journalism from The University of Texas at Austin.

Sarah Cook | nutrition coach

Sarah brings her passion for helping people to the table with each client and her skills as a professional counselor provide her a unique toolbox as a nutrition coach. Sarah enjoys working with people wherever they are in their journey and walking beside them as they attain their wellness goals.

In October 2017, Sarah gave birth to her daughter and after almost 9 years working as a counselor, she decided to close her private practice to stay home to raise her daughter and pursue new avenues for helping people live their best lives. In addition to working as a nutrition coach, Sarah does personal training and coaching at a local CrossFit gym and is enjoying this new season of life.

She is a Precision Nutrition Level 1 certified, a Level 1 CrossFit trainer and a Licensed Professional Counselor. Sarah holds a Masters in Psychology from Houston Baptist University and a Bachelors of Psychology from The University of Texas.

Kia O’Berry | nutrition coach

Kia’s love for health and fitness began early as a young basketball player, which later evolved to bootcamps and lifting weights in the gym. She’s also a Type 1 diabetic, so fueling her activities and tending nutrition has been a lifelong requirement once she was diagnosed at 6 years old. Kia’s purpose and focused clarified when she became a mom and she started coaching Crossfit. She’s seen first-hand the importance of exercise and how nutrition is the missing link for so many people.

Now as a co-owner of Crossfit Bay Area and mother of a 10-year-old daughter, Kia is continuing her efforts to help people get healthier and stronger. Working with clients and watching them transform is one of the most rewarding parts of her role as a nutrition coach, and she seeks to help clients find freedom from food rules with balance and a healthy relationship with food.

Kia’s nutrition certifications are from the American Council on Exercise and the Nutritional Coaching Institute. She has her Bachelors of Science from the University of Michigan-Flint and was a teacher for 11 years before she began focusing on health and nutrition.

sound like a fit?

this we believe…

  • Sustainable health. Nutrition for us isn’t just about achieving a certain physique or a number on the scale. We want to help our clients truly improve their overall health by improving their relationship with food and learning to love and appreciate whole food that nourishes their body and supports a healthier planet.
  • N=1. Everyone has individual challenges, passions, motivators and sensitivities, so there’s no one size fits all approach. We help clients learn to listen to their bodies, so they can make better and smarter choices for themselves.
  • Paying it forward. At the end of the day, we want to improve our community’s awareness of how to create a healthier lifestyle. Our charitable contributions focus on children’s health and nutrition programs and are a combination of in-kind and direct contributions.