the perfect fit for you

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A proven step-by-step approach to empower active women to create a healthy, sustainable lifestyle and lose challenging fat without sacrificing performance.

Build confidence in your food choices for your goals. Stop guessing and hoping that the latest fad diet will work for you. Instead, learn an approach that’s appropriate for active women like you!

Achieve momentum. Create permanent lifestyle changes around food, sleep and exercise, so you can make steady progress on your weight loss goals and have the tools to maintain those goals once achieved.

Enjoy support and accountability. As part of the f+f formula community, you’re not on this journey alone.  Join coaching calls and participate in the f+f formula women’s-only community online, where you’ll find whatever you need to stay on track, from tough-love accountability to on-going advice and support from your coach and peers.

The focused+fit formula program includes:

  • 14-week step-by-step program to address the right changes to food, sleep and habits to reach your goals.
  • Accountability, motivation, encouragement, and support
  • A full toolkit to support your success, including recipe collections and more
  • Weekly coaching calls
  • Access to a dedicated women’s-only online community providing a safe, honest environment to share challenges and solutions

performance nutrition


Improve your performance and body composition without sacrificing your health.

Frustrated by diet advice that has no comprehension of your workout load or goals? Do you want to look as strong as you feel in the gym? We totally get that! The performance nutrition program is specifically for athletes of all levels who need a nutrition program that takes all of your goals into account. 

Your nutrition coach create an approach for you that will help you understand how to make the most of your nutrition and training.

The performance nutrition program includes:

  • Introductory goal-setting meeting with your coach
  • Guidance on meal-timing and performance nutrition fueling to optimize workouts
  • Personalized weight-loss nutrition plan and recipe collection
  • Accountability, motivation, encouragement, and support
  • Weekly online coaching check-ins
  • 24×7 e-mail support
  • Support via the f+f online community

Note. If you’re a female athlete, we’d strongly encourage you to start with the focused+fit formula for your foundation and then consider 1:1 coaching if you need continued support.

lifestyle transformation


Transform your health and body image through improved habits.

Frustrated with a lack of energy and the roll around the middle? Know you need to make changes, but don’t know where to start? The lifestyle transformation program takes you step-by-step through the process of modifying individual habits and behaviors to create a whole new you.

Your nutrition coach will guide you on a journey to reshape routines to support your goals and ensure you have the tools and knowledge required to take control of your body for a lifetime.

The lifestyle transformation program includes:

  • Introductory goal-setting meeting with your coach
  • Personalized weight-loss nutrition plan
  • Personalized recipe collection
  • Accountability, motivation, encouragement, and support
  • Weekly online coaching check-ins
  • 24×7 e-mail support
  • Access to the f+f online community

*focused + fit accepts Flexible Spending Account (FSA) and Health Savings Account (HSA)

don’t see what you’re looking for? contact us to see if we can help address your needs.